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Sofia Coppola x Marc Jacobs' Daisy ad

12/6/2013

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Take a gorgeous blonde girl, put her in a flowing white dress, and capture the moment with cool, ethereal-looking cinematography. Sound familiar? It's a tried-and-true Sofia Coppola formula that hopefully brings back memories of The Virgin Suicides, but this time she's working her movie magic for Marc Jacobs. 
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"I loved doing the commercial for him because we have similar taste, and I think I know what he’d like. I especially wanted to a good job because it’s for my friend.” 
Sofia Coppola on Jacobs.

Sofia once modeled for Marc Jacobs and they'd shared a sweet friendship ever since, and now she's switching from the girl who modeled for Jacobs into the girl behind the camera directing the new daisy ad. It only lasted 21-seconds long, and i wish it could have been longer, but i guess Sofia and Marc shared some similarity which is Simplicity. But my favorite Daisy ad would probably be the first one, since it got some summer dream tunes "Dream a Little Dream of Me" by The Mama's & the Papa's, it was just plain beautiful (video also attached below if you haven't watched it!), but I also got to admit that this commercial and other Daisy commercials totally makes me want to run through a field full of daisies in the summer, all giggly and barefoot without a care in the world, and wear Marc Jacobs Eau So Fresh Daisy Perfume.

-Trista Anjani

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